Giải thích đáp án bài Listening How food trends - IELTS Cambridge 20 - Test 2 part 4

tip

Developing food trend

31. photos / photographs / pictures
→ "… since the birth of the smartphone when people first began taking photos of their food and instantly sharing them…"
32. vegan
→ "Companies which sell vegan produce were pioneers in being able to increase sales really quickly in this way."
33. chefs / cooks
→ "… supermarkets … are particularly interested in what well-known chefs are putting on their menus."

Marketing campaigns

34. journalists / reporters
→ "They paid for a group of journalists to travel out to South Africa to meet avocado farmers."
35. health
→ "Advertisements were designed to promote the avocado as a superfood rich in nutrients and therefore beneficial for health."
36. coffee
→ "… in the USA, the brand decided … to get the product into coffee chains, which removed the need for a big advertising budget."
37. environment
→ "… oat milk … many consumers prefer it because it has less of an impact on the environment."
38. reputation
→ "… demand for skrei has been used … to build the reputation of Norway's fisheries in general."

Ethical concerns

39. price / cost
→ "… when demand peaked … the price soared, making it unaffordable for local people."
40. soil
→ "… farmers began working the land all year round … the fertility of the soil decreased dramatically…"