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PART 4 Questions 31-40
Complete the notes below.
Write ONE WORD ONLY for each answer.
Developing food trend
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The growth in interest in food fashions started with 31 of food being shared on social media.
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The UK food industry is constantly developing products which are new or different.
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Influencers on social media become 'ambassadors' for a brand.
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Sales of 32 food brands have grown rapidly this way.
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Supermarkets track demand for ingredients on social media.
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Famous 33 are influential.
Marketing campaigns
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**The avocado**:
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34 were invited to visit growers in South Africa.
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Advertising focused on its 35 benefits.
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**Oat milk**:
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A Swedish brand's media campaign received publicity by upsetting competitors.
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Promotion in the USA through 36 shops reduced the need for advertising.
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It appealed to consumers who are concerned about the 37
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**Norwegian skrei**:
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has helped strengthen the 38 of Norwegian seafood.
Ethical concerns
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**Quinoa**:
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Its success led to an increase in its 39
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Overuse of resources resulted in poor quality 40