Câu hỏi và đáp án bài Reading Test 2 passage 3 - IELTS Cambridge 13 - Making the most of the trends
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Questions 27-31
Choose the correct letter, A, B, C or D.
Write the correct letter in boxes 27-31 on your answer sheet.
27 In the first paragraph, the writer says that most managers
A fail to spot the key consumer trends of the moment.
B make the mistake of focusing only on the principal consumer trends.
C misinterpret market research data relating to current consumer trends.
D are unaware of the significant impact that trends have on consumers' lives.
28 According to the third paragraph, Coach was anxious to
A follow what some of its competitors were doing.
B maintain its prices throughout its range.
C safeguard its reputation as a manufacturer of luxury goods.
D modify the entire look of its brand to suit the economic climate.
29 What point is made about Tesco's Greener Living programme?
A It did not require Tesco to modify its core business activities.
B It succeeded in attracting a more eco-conscious clientele.
C Its main aim was to raise consumers' awareness of environmental issues.
D It was not the first time that Tesco had implemented such an initiative.
30 What does the writer suggest about Nike's strategy?
A It was an extremely risky strategy at the time.
B It was a strategy that only a major company could afford to follow.
C It was the type of strategy that would not have been possible in the past.
D It was the kind of strategy which might appear to have few obvious benefits.
31 What was original about the ME2?
A It contained technology that had been developed for the sports industry.
B It appealed to young people who were keen to improve their physical fitness.
C It took advantage of a current trend for video games with colourful 3D graphics.
D It was a handheld game that addressed people's concerns about unhealthy lifestyles.
Questions 32-37
Look at the following statements (Questions 32-37) and the list of companies below.
Match each statement with the correct company, A, B, C or D.
Write the correct letter, A, B, C or D, in boxes 32-37 on your answer sheet.
NB You may use any letter more than once.
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It turned the notion that its products could have harmful effects to its own advantage.
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It extended its offering by collaborating with another manufacturer.
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It implemented an incentive scheme to demonstrate its corporate social responsibility.
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It discovered that customers had a positive attitude towards dealing with difficult circumstances.
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It responded to a growing lifestyle trend in an unrelated product sector.
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It successfully avoided having to charge its customers less for its core products.
List of companies
A Coach
B Tesco
C Nike
D iToys
Questions 38-40
Complete each sentence with the correct ending, A, B, C or D below.
Write the correct letter, A, B, C or D, in boxes 38-40 on your answer sheet.
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If there are any trend-related changes impacting on your category, you should
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If a current trend highlights a negative aspect of your category, you should
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If the consumers' new focus has an increasing lack of connection with your offering, you should
List of endings
A employ a combination of strategies to maintain your consumer base.
B identify the most appropriate innovation strategy to use.
C emphasise your brand's traditional values with the counteract-and-affirm strategy.
D use the combine-and-transcend strategy to integrate the two worlds.
Đáp án
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Reading Passage 3, Questions 27-40
- D
- C
- A
- D
- D
- D
- C
- B
- A
- C
- A
- B
- C
- D