Câu hỏi và đáp án bài nghe How food trends - IELTS Cambridge 20 - Test 2 part 4

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PART 4 Questions 31-40

Complete the notes below.

Write ONE WORD ONLY for each answer.

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Developing food trend

• The growth in interest in food fashions started with 31 …………….. of food being shared on social media.

• The UK food industry is constantly developing products which are new or different.

• Influencers on social media become 'ambassadors' for a brand.

  • Sales of 32 …………….. food brands have grown rapidly this way.

• Supermarkets track demand for ingredients on social media.

  • Famous 33 …………….. are influential.

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Marketing campaigns

• The avocado:

  • 34 …………….. were invited to visit growers in South Africa.
  • Advertising focused on its 35 …………….. benefits.

• Oat milk:

  • A Swedish brand's media campaign received publicity by upsetting competitors.
  • Promotion in the USA through 36 …………….. shops reduced the need for advertising.
  • It appealed to consumers who are concerned about the 37 ……………..

• Norwegian skrei:

  • has helped strengthen the 38 …………….. of Norwegian seafood.

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Ethical concerns

• Quinoa:
  • Its success led to an increase in its 39 ……………..
  • Overuse of resources resulted in poor quality 40 ……………..

Đáp án

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31. photos|photographs|pictures
32. vegan
33. chefs|cooks
34. journalists|reporters
35. health
36. coffee
37. environment
38. reputation
39. price|cost
40. soil